The Costs of Being a WildDad
We keep everything simple and transparent — no hidden fees, no fancy extras, just the essentials that make the experience work.
Membership Options (Per Family)
Your WildDad membership covers one dad and all participating kids - and you can either pay weekly, monthly or yearly.
Weekly: $5 - Same as a coffee per week!
Monthly: $19 / month - That’s about $4.38 per week
Annual: $180 / year - That’s about $3.46 per week
First Sign-Up Bonus: Every new dad gets a WildDad tee — free with your first membership.
Your First Gear Kit
When you first join WildDad, you’ll order your family’s starter gear.
Think of it like joining a sports team — everyone needs their kit before the first game.
It also means that when we turn up to events and adventures, we can spot each other instantly.
Starter Kit Includes:
WildDad Tee for Dad — included free with sign-up
Kids’ Tees — $10 - $20 each (required for every kid joining)
That’s all you need!
Challenge Coins & Adventures
Every Challenge Coin you and your kids earn costs about $5 -$15 to produce and ship. (we will sell these as close to cost as possible)
Most adventures are free — backyard missions, fires on the beach, hikes, glove gun wars — but if your Outpost decides to go rock climbing or bowling etc., those are just pay-as-you-go.
Why It’s Set Up This Way
WildDad is a for-profit, mission-led social enterprise — built to strengthen fathers and kids first, and reinvest long-term into social good.
We’re not set up as a charity by design. Charging a small amount keeps WildDad independent and sustainable.
In the early years, every dollar goes straight back into building the platform, supporting local Outposts, and making sure WildDad actually works in the real world.
Long-term, WildDad is designed to reinvest the majority of its profits into wider impact — including spaces for dads and kids, education, and reform work.
This is how we build something that lasts.