The Costs of Being a WildDad
WildDad runs on real gear, real adventures, and real connection.
We keep everything simple and transparent — no hidden fees, no fancy extras, just the essentials that make the experience work.
Membership Options (Per Family)
Your WildDad membership covers one dad and all participating kids - and you can either pay weekly, monthly or yearly.
Weekly: $5 - Same as a coffee per week!
Monthly: $19 / month - That’s about $4.38 per week
Annual: $180 / year - That’s about $3.46 per week
First Sign-Up Bonus: Every new dad gets a WildDad tee — free with your first membership.
Your First Gear Kit
When you first join WildDad, you’ll need to order your family’s starter gear.
It’s a bit like joining a sports team — everyone needs the uniform before the first game.
This is the WildDad Gear Starting Place — so that when we show up at events and adventures etc. we can all spot each other right away.
Starter Kit Includes:
WildDad Tee for Dad — included with sign-up
Kids’ Tees — $20 each (required for every kid joining)
That’s all you need if you’re taking part in Adventures only (not joining an Outpost yet).
Outpost Uniform & Field Manuals
If you join or start an Outpost, you’ll need your local team’s uniform and manuals.
Each Outpost has its own name and number printed, so these are small-batch runs.
Outpost Gear:
Dad Hoodie — about $60
Kid Hoodie — about $60 each
Field Manual (Dad) — about $20
Field Manual (each Kid) — about $20
It’s a small up-front investment, but it’s what makes your Outpost feel like a real team — with shared identity and pride.
Badges & Adventures
Every badge you and your kids earn costs about $5 to produce and ship.
Most adventures are free — backyard missions, fires on the beach, hikes, glove gun wars — but if your crew decides to go rock climbing or bowling etc., those are just pay-as-you-go.
Why It’s Set Up This Way
As much as we’d love to do all of this for free, what we’ve learned is simple, you can’t truly build something awesome without some capital.
At WildDad we’re building a global movement and we’ve got some pretty big ideas about what we can do through The WildDad Foundation.
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