The Costs of Being a WildDad​

We keep everything simple and transparent — no hidden fees, no fancy extras, just the essentials that make the experience work.

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Membership Options (Per Family)

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Your WildDad membership covers one dad and all participating kids  - and you can either pay weekly, monthly or yearly.

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Weekly: $5 - Same as a coffee per week! 

Monthly: $19 / month - That’s about $4.38 per week

Annual: $180 / year - That’s about $3.46 per week
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First Sign-Up Bonus: Every new dad gets a WildDad tee — free with your first membership.

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Your First Gear Kit

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When you first join WildDad, you’ll order your family’s starter gear.
Think of it like joining a sports team — everyone needs their kit before the first game.

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It also means that when we turn up to events and adventures, we can spot each other instantly.

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Starter Kit Includes:

WildDad Tee for Dad — included free with sign-up

Kids’ Tees — $10 - $20 each (required for every kid joining)

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That’s all you need!

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Challenge Coins & Adventures

Every Challenge Coin you and your kids earn costs about $5 -$15 to produce and ship. (we will sell these as close to cost as possible)

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Most adventures are free — backyard missions, fires on the beach, hikes, glove gun wars — but if your Outpost decides to go rock climbing or bowling etc., those are just pay-as-you-go.

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Why It’s Set Up This Way

 

WildDad is a for-profit, mission-led social enterprise — built to strengthen fathers and kids first, and reinvest long-term into social good.

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We’re not set up as a charity by design. Charging a small amount keeps WildDad independent and sustainable.

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In the early years, every dollar goes straight back into building the platform, supporting local Outposts, and making sure WildDad actually works in the real world.

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Long-term, WildDad is designed to reinvest the majority of its profits into wider impact — including spaces for dads and kids, education, and reform work.

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This is how we build something that lasts.

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