WildDad Mission

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When I first held my kids I was like, I am going to be the best dad ever!

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I’m going to play and wrestle and take you on adventures and show you the world and help you find who you are — your very own self, your passions, your talents…

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And then, well, life happened. Parenting was exhausting — just the basics were exhausting: lack of sleep, learning to parent. Is this the right way to raise a kid? I don’t know. I just feel fucked all the time…

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Then came the financial pressures, down to one income. The relationship strain. Suddenly that tight bond turns distant and you start to wonder where you even fit anymore.

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Strain after strain, and the dad I was going to be just slowly disappeared. I didn’t even see it happening. I felt something was missing, something slipping away, but I was too tired to name it.

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Then one day you wake up and your kids are teenagers and you realise — I dropped the ball. I haven’t wrestled with my kids in years. I’m busy… that fucking word — BUSY!!!

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So busy I forgot the dad I always wanted to be. I don’t sit behind the newspaper like my old man — I sit behind my phone.

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That’s what WildDad is all about.

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It’s about remembering that dad we were going to be. Carving out a couple of hours a week to deliberately father our kids. To show up. To journey side by side and “Do Hard Things” that build courage, grit, independence, leadership, and belonging.

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We can be the dads we always wanted to be — but not if we stay numb behind our phones, in the room but not really there.

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True fatherhood is about showing up.
Dads Wanted for Hazardous Journey.

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How WildDad Works​

 

WildDad runs through three branches — Adventures, Outposts, and The Firepit — each designed to help us dads show up in a different way.

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Adventures

Open, easy-join events for any WildDad and their kids.

From roasting marshmallows on an open fire at the beach, to eeling in the river, glove-gun wars, hikes, or laser tag — it’s the spontaneous, fun side of fatherhood. No more weekends wondering what to do; just jump in and make memories.

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Outposts

This is the core of WildDad — a weekly commitment to show up for a couple of hours with a great group of dads and their kids.

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Each Outpost (10 dads max) meets once a week to connect, have fun, and do awesome shit with our kids.

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Badges can be earned through Doing Hard Things — cold showers, hikes in the rain, sugar-free weeks — but it’s not compulsory. Some dads come for the challenge, to help their kids grow courage, grit, independence, practical skills, service, and gratitude, to name a few; others come for the camaraderie. It’s totally up to each dad and their kids.

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Outposts are divided into four stages so fathers grow alongside their kids:

• Basecamp (ages 1–5)

• Pathfinders (5–9)

• Expedition (9–14)

• Frontier (14–18)

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Each badge takes a school term (10 weeks) to earn — one week fun, one week hard — and all badges are sewn proudly onto your WildDad hoodie beneath your My Journey arc.

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My greatest memories when I was a kid was the stuff I did with my dad — first time fishing, overnight hiking trips, road trips. The Outpost is a place to create hundreds of these memories with our own kids, alongside a good group of men.

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The Firepit

The Firepit is a space just for dads — to relax, talk, and hang out.

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It can be as simple as meeting up for a couple of quiet ones at the pub, or a loud one, or heading out for a hike, a fishing trip, or any kind of man stuff.

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But it can also be a place for something deeper — when life’s heavy and you just need to sit around a fire with other good men, take the mask off, and talk some shit through.

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The Firepit is whatever you need it to be.

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Field Manuals

Every dad and kid who join an Outpost gets one. Each manual explains the badges, tracks progress, and goes deeper into the lessons behind the challenges.

Example: during the sugar-free week, the Emotional Literacy challenge is to notice cravings, name the feeling, and learn not to be ruled by it.

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Because teaching this stuff — emotional awareness, resilience, presence — is one of the greatest gifts we can give our children.

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WildDad is deliberately built with a pioneer vibe because I think deep down most of us dads are wild men.

We crave adventure — to wander, explore new lands, to sit and wonder at the beauty and complexity of nature. To bond with other men and do cool man shit together, to sit around the fire with a group of guys who just “get you” because we’re all on this journey together.

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